diff --git a/plugin/markdown/markdown.go b/plugin/markdown/markdown.go
index e74b7e99a..06cc9429e 100644
--- a/plugin/markdown/markdown.go
+++ b/plugin/markdown/markdown.go
@@ -134,8 +134,8 @@ func (s *service) ExtractTags(content []byte) ([]string, error) {
 		return nil, err
 	}
 
-	// Deduplicate and normalize tags
-	return uniqueLowercase(tags), nil
+	// Deduplicate tags while preserving original case
+	return uniquePreserveCase(tags), nil
 }
 
 // ExtractProperties computes boolean properties about the content.
@@ -334,8 +334,8 @@ func (s *service) ExtractAll(content []byte) (*ExtractedData, error) {
 		return nil, err
 	}
 
-	// Deduplicate and normalize tags
-	data.Tags = uniqueLowercase(data.Tags)
+	// Deduplicate tags while preserving original case
+	data.Tags = uniquePreserveCase(data.Tags)
 
 	return data, nil
 }
@@ -372,16 +372,15 @@ func (s *service) RenameTag(content []byte, oldTag, newTag string) (string, erro
 	return mdRenderer.Render(root, content), nil
 }
 
-// uniqueLowercase returns unique lowercase strings from input.
-func uniqueLowercase(strs []string) []string {
-	seen := make(map[string]bool)
+// uniquePreserveCase returns unique strings from input while preserving case.
+func uniquePreserveCase(strs []string) []string {
+	seen := make(map[string]struct{})
 	var result []string
 
 	for _, s := range strs {
-		lower := strings.ToLower(s)
-		if !seen[lower] {
-			seen[lower] = true
-			result = append(result, lower)
+		if _, exists := seen[s]; !exists {
+			seen[s] = struct{}{}
+			result = append(result, s)
 		}
 	}
 
diff --git a/plugin/markdown/markdown_test.go b/plugin/markdown/markdown_test.go
index 01d87a7cc..3b642b289 100644
--- a/plugin/markdown/markdown_test.go
+++ b/plugin/markdown/markdown_test.go
@@ -223,7 +223,7 @@ func TestExtractTags(t *testing.T) {
 			name:     "duplicate tags",
 			content:  "#work is important. #Work #WORK",
 			withExt:  true,
-			expected: []string{"work"}, // Deduplicated and lowercased
+			expected: []string{"work", "Work", "WORK"},
 		},
 		{
 			name:     "tags with hyphens and underscores",
@@ -315,7 +315,7 @@ func TestExtractTags(t *testing.T) {
 	}
 }
 
-func TestUniqueLowercase(t *testing.T) {
+func TestUniquePreserveCase(t *testing.T) {
 	tests := []struct {
 		name     string
 		input    []string
@@ -334,18 +334,18 @@ func TestUniqueLowercase(t *testing.T) {
 		{
 			name:     "duplicates",
 			input:    []string{"tag", "TAG", "Tag"},
-			expected: []string{"tag"},
+			expected: []string{"tag", "TAG", "Tag"},
 		},
 		{
 			name:     "mixed",
 			input:    []string{"Work", "work", "Important", "work"},
-			expected: []string{"work", "important"},
+			expected: []string{"Work", "work", "Important"},
 		},
 	}
 
 	for _, tt := range tests {
 		t.Run(tt.name, func(t *testing.T) {
-			result := uniqueLowercase(tt.input)
+			result := uniquePreserveCase(tt.input)
 			assert.ElementsMatch(t, tt.expected, result)
 		})
 	}