125 lines
2.9 KiB
TypeScript
125 lines
2.9 KiB
TypeScript
// Data Analysis Report
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export const DATA_ANALYSIS_MD = String.raw`
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# Q4 2024 Business Analytics Report
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*Executive Summary • Generated on January 15, 2025*
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## 📊 Key Performance Indicators
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Daily Active Users (DAU): 1.2M (+65% YoY)
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Monthly Active Users (MAU): 4.5M (+48% YoY)
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User Retention (Day 30): 68% (+12pp YoY)
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Average Session Duration: 24min (+35% YoY)
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${'```'}
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## 🎯 Product Performance
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### Feature Adoption Rates
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1. **AI Assistant**: 78% of users (↑ from 45%)
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2. **Collaboration Tools**: 62% of users (↑ from 38%)
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3. **Analytics Dashboard**: 54% of users (↑ from 31%)
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4. **Mobile App**: 41% of users (↑ from 22%)
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### Customer Satisfaction
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| Metric | Q4 2024 | Q3 2024 | Change |
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|--------|---------|---------|--------|
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| **NPS Score** | 72 | 68 | +4 |
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| **CSAT** | 4.6/5 | 4.4/5 | +0.2 |
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| **Support Tickets** | 2,340 | 2,890 | -19% |
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| **Resolution Time** | 4.2h | 5.1h | -18% |
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## 💰 Revenue Metrics
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### Monthly Recurring Revenue (MRR)
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- **Current MRR**: $2.8M (+42% YoY)
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- **New MRR**: $340K
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- **Expansion MRR**: $180K
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- **Churned MRR**: $95K
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- **Net New MRR**: $425K
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### Customer Acquisition
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Cost per Acquisition (CAC): $127 (-23% YoY)
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Customer Lifetime Value: $1,840 (+31% YoY)
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LTV:CAC Ratio: 14.5:1
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Payback Period: 3.2 months
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${'```'}
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## 🌍 Geographic Performance
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### Revenue by Region
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1. **North America**: 45% ($1.26M)
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2. **Europe**: 32% ($896K)
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3. **Asia-Pacific**: 18% ($504K)
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4. **Other**: 5% ($140K)
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### Growth Opportunities
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- **APAC**: 89% YoY growth potential
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- **Latin America**: Emerging market entry
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- **Middle East**: Enterprise expansion
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## 📱 Channel Performance
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### Traffic Sources
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| Channel | Sessions | Conversion | Revenue |
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|---------|----------|------------|---------|
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| **Organic Search** | 45% | 3.2% | $1.1M |
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| **Direct** | 28% | 4.1% | $850K |
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| **Social Media** | 15% | 2.8% | $420K |
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| **Paid Ads** | 12% | 5.5% | $430K |
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### Marketing ROI
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- **Content Marketing**: 340% ROI
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- **Email Campaigns**: 280% ROI
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- **Social Media**: 190% ROI
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- **Paid Search**: 220% ROI
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## 🔍 User Behavior Analysis
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### Session Patterns
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- **Peak Hours**: 9-11 AM, 2-4 PM EST
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- **Mobile Usage**: 67% of sessions
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- **Average Pages/Session**: 4.8
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- **Bounce Rate**: 23% (↓ from 31%)
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### Feature Usage Heatmap
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Most used features in order:
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1. Dashboard (89% of users)
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2. Search (76% of users)
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3. Reports (64% of users)
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4. Settings (45% of users)
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5. Integrations (32% of users)
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## 💡 Recommendations
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1. **Invest** in AI capabilities (+$2M budget)
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2. **Expand** sales team in APAC region
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3. **Improve** onboarding to reduce churn
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4. **Launch** enterprise security features
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## Appendix
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### Methodology
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Data collected from:
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- Internal analytics (Amplitude)
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- Customer surveys (n=2,450)
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- Financial systems (NetSuite)
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- Market research (Gartner)
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---
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*Report prepared by Data Analytics Team • [View Interactive Dashboard](https://analytics.example.com)*
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`;
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