diff --git a/ggml/src/ggml-hexagon/CMakeLists.txt b/ggml/src/ggml-hexagon/CMakeLists.txt
index ac422027b9..268df7bce6 100644
--- a/ggml/src/ggml-hexagon/CMakeLists.txt
+++ b/ggml/src/ggml-hexagon/CMakeLists.txt
@@ -11,6 +11,7 @@ target_include_directories(htp_iface PUBLIC
     ${HEXAGON_SDK_ROOT}/incs
     ${HEXAGON_SDK_ROOT}/incs/stddef
     ${HEXAGON_SDK_ROOT}/utils/examples
+    ${HEXAGON_SDK_ROOT}/libs/itrace/inc
     ${CMAKE_CURRENT_SOURCE_DIR}/htp
     ${CMAKE_CURRENT_BINARY_DIR})
 
@@ -32,6 +33,7 @@ ggml_add_backend_library(${TARGET_NAME}
     ggml-hexagon.cpp htp-utils.c htp-utils.h ../../include/ggml-hexagon.h)
 
 target_link_libraries(${TARGET_NAME} PRIVATE htp_iface)
+target_link_libraries(${TARGET_NAME} PRIVATE ${HEXAGON_SDK_ROOT}/libs/itrace/prebuilt/android_aarch64/libitrace.so)
 target_include_directories(${TARGET_NAME} PRIVATE ${CMAKE_CURRENT_SOURCE_DIR}/htp ${CMAKE_CURRENT_BINARY_DIR})
 
 # Build HTP bits
diff --git a/ggml/src/ggml-hexagon/ggml-hexagon.cpp b/ggml/src/ggml-hexagon/ggml-hexagon.cpp
index 72a82a8911..5df63da626 100644
--- a/ggml/src/ggml-hexagon/ggml-hexagon.cpp
+++ b/ggml/src/ggml-hexagon/ggml-hexagon.cpp
@@ -11,6 +11,9 @@
 #include <string>
 #include <stdexcept>
 
+#include "itrace.h"
+#include "itrace_types.h"
+#include "itrace_cpu_events.h"
 #ifdef _WIN32
 #    include <sal.h>
 #    ifndef _WINDOWS
@@ -45,6 +48,9 @@ static int    opt_arch         = 0;  // autodetect
 static int    opt_etm          = 0;
 static int    opt_verbose      = 0;
 static int    opt_profile      = 0;
+static int    opt_trace        = 1;
+static itrace_logger_handle_t g_itrace_logger_handle = NULL;
+static itrace_profiler_handle_t g_itrace_cpu_profiler_handle = NULL;
 static int    opt_hostbuf      = 1;
 static int    opt_experimental = 0;
 
@@ -694,6 +700,9 @@ static void init_row_q4x4x2(block_q4_0 * x, int64_t k) {
 
 // repack q4_0 data into q4x4x2 tensor
 static void repack_q4_0_q4x4x2(ggml_tensor * t, const void * data, size_t size) {
+    if (opt_trace) {
+        itrace_start_section(g_itrace_cpu_profiler_handle, (std::string("ggml-hex-repack-q4_0-q4x4x2-") + t->name).c_str(), NULL);
+    }
     int64_t nrows = ggml_nrows(t);
 
     size_t row_size    = ggml_row_size(t->type, t->ne[0]);
@@ -751,6 +760,9 @@ static void repack_q4_0_q4x4x2(ggml_tensor * t, const void * data, size_t size)
 
     ggml_aligned_free(buf_pd, row_size_pd);
     ggml_aligned_free(buf_rp, row_size_rp);
+    if (opt_trace) {
+        itrace_end_section(g_itrace_cpu_profiler_handle, NULL);
+    }
 }
 
 // repack q4x4x2 tensor into q4_0 data
@@ -2323,6 +2335,9 @@ static void hex_dump_dspbuf(const struct ggml_tensor * t, const dspqueue_buffer
 }
 
 static void ggml_hexagon_mul_mat(const struct ggml_tensor * op, uint32_t flags) {
+    if (opt_trace) {
+        itrace_start_section(g_itrace_cpu_profiler_handle, (std::string("ggml-hex-mul-mat-") + op->name).c_str(), NULL);
+    }
     const struct ggml_tensor * src0 = op->src[0];
     const struct ggml_tensor * src1 = op->src[1];
     const struct ggml_tensor * dst  = op;
@@ -2390,6 +2405,10 @@ static void ggml_hexagon_mul_mat(const struct ggml_tensor * op, uint32_t flags)
         (uint32_t) src1->ne[2], (uint32_t) src1->ne[3], dst->name, (uint32_t) dst->ne[0], (uint32_t) dst->ne[1],
         (uint32_t) dst->ne[2], (uint32_t) dst->ne[3], sess->prof_usecs, sess->prof_cycles, sess->prof_pkts,
         (float) sess->prof_cycles / sess->prof_pkts, (unsigned long long) t2 - t1);
+
+    if (opt_trace) {
+        itrace_end_section(g_itrace_cpu_profiler_handle, NULL);
+    }
 }
 
 static void ggml_hexagon_mul_mat_id(const struct ggml_tensor * op, uint32_t flags) {
@@ -3429,6 +3448,12 @@ ggml_hexagon_registry::~ggml_hexagon_registry() {
         auto sess = static_cast<ggml_hexagon_session *>(devices[i].context);
         delete sess;
     }
+
+    // Flush and close itrace logger if profiling was enabled
+    if (opt_trace) {
+        itrace_flush_logs(g_itrace_logger_handle);
+        itrace_close_logger(g_itrace_logger_handle);
+    }
 }
 
 static const char * ggml_backend_hexagon_reg_get_name(ggml_backend_reg_t reg) {
@@ -3477,6 +3502,12 @@ static void ggml_hexagon_init(ggml_backend_reg * reg) {
     opt_etm          = getenv("GGML_HEXAGON_ETM") != nullptr;
     opt_experimental = getenv("GGML_HEXAGON_EXPERIMENTAL") != nullptr;
 
+    // Initialize itrace if profiling is enabled
+    if (opt_trace) {
+        itrace_open_logger(CPU_DOMAIN_ID, &g_itrace_logger_handle);
+        itrace_open_profiler(g_itrace_logger_handle, CPU_DOMAIN_ID, 0, &g_itrace_cpu_profiler_handle);
+    }
+
     const char * str_opmask = getenv("GGML_HEXAGON_OPMASK");
     if (str_opmask != nullptr) {
         opt_opmask = strtoul(str_opmask, NULL, 0);